Grow your Azure revenue with Ingram Micro Services and AMM

Webinar Overview Hosted by: Ingram Micro & Services Team Speakers: Kane Mullins (Business Development Executive - Ingram Micro Cloud) & Alex Parkinson (Practice Manager - Ingram Micro Services) Purpose The webinar focused on how Ingram Micro can help partners grow their Azure revenue by leveraging Ingram Micro’s Professional Services and Microsoft’s Azure Migrate and Modernise (AMM) funding.   Key Points Covered Ingram Micro Services Division Introduction

• UK-based team powered by Comms Care, delivering professional services, managed services & maintenance.
• Works closely with Microsoft, AWS, VMware, and Cisco.
• Aimed at supporting partners with technical delivery, capability extension, and sales enablement.

Partnership with Microsoft

• Ingram Micro is a managed Microsoft partner, holding advanced specializations in Azure infrastructure, database migration, and Azure Virtual Desktop.
• This deep relationship allows Ingram Micro to unlock funding, incentives & programmes that smaller partners may not access directly.

What is AMM (Azure Migrate & Modernise)?

• Microsoft's key programme supporting Azure adoption.
• Provides funding, expert guidance, and frameworks to reduce the cost and complexity of moving to Azure.

The AMM Process Explained

1. Assess & Plan - Understand customer needs, develop a business case (funded).
2. Migrate & Modernise - Build Azure landing zones & migrate workloads (funded).
3. Manage & Optimise - Provide ongoing managed services (optional - can be delivered by partner or Ingram Micro).

Funding Example (15 Virtual Machines)

• Typical cost for migration: ~£6,000.
• Microsoft funding covers up to $8,000 (split between assessment & migration stages).
• Typical annual Azure spend: £20,000 — Partners earn 6% rebate (~£1,700 per year).

Key Benefits to Partners

• No need to invest heavily in internal technical teams — Ingram provides delivery.
• Access to enterprise-level funding & resources, even if you're a smaller partner.
• Boosts competitiveness in bids by lowering cost and increasing value.

Real Case Study Example

• Partner won a competitive tender with Ingram Micro’s support.
• Saved the customer £25,000, which was reinvested into Microsoft 365 transformation.
• Delivered full Azure migration & modernisation plus M365/Intune rollout.

  Main Takeaways

• Partners can leverage Ingram Micro's services team to deliver Azure projects (no need to build in-house teams).
• Use Ingram's accreditations and access to Microsoft funding to reduce project costs for your customers.
• Earn rebates and increase revenue without heavy investment.
• Ingram Micro offers end-to-end support, from pre-sales to delivery and ongoing management.